Manufacturing: AI, automation and analytics — working as one

The manufacturing and consumer goods industries are undergoing unprecedented change. Supply chain volatility, cost pressure and evolving consumer expectations demand a new kind of enterprise—agile, intelligent and continuously connected. Yet, many global organizations still struggle to execute decisions in real time, synchronise production flows or deliver consistent in-store execution. This is where Syntphony makes a difference.

Syntphony is the composable platform of digital products and solutions from NTT DATA, created to help global organizations accelerate innovation, align business strategy with technology, and scale transformation initiatives with speed and efficiency.

For manufacturers, our offering includes Syntphony Autonomous Supply Chain, a cognitive platform that hyperautomates operational decision-making across manufacturing and logistics. It eliminates manual interventions, interprets real-time deviations and resolves them autonomously—enhancing resilience, reducing costs and enabling 24/7 execution excellence.

For CPG brands and retailers, Syntphony Commerce delivers instant retail intelligence by turning shelf video streams into actionable insights. Using on-device AI, it enables real-time auditing, planogram compliance and category optimization—even offline—drastically reducing in-store execution time while increasing accuracy and control.